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Showing posts from March, 2025

Movie Moana: Gender stereotypes

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 This study examines gender stereotypes in Disney's Moana, focusing on the main character's traits and actions. The qualitative research method, observing Moana on Disney Hotstar, revealed eight traits: optimism, curiosity, daredevilry, independence, stubbornness, smarts, and open-mindedness. Moana's leadership qualities and her struggle for freedom reflect prejudices attributed to her during the movie's release. The study highlights the application of these stereotypes in Moana's actions and her determination to save Motunui Island from darkness. In the Disney movie Moana, gender stereotypes are both challenged and reinforced, though the film largely leans toward breaking traditional gender norms. Moana is portrayed as a brave, independent, and capable leader — qualities often reserved for male characters in traditional adventure stories. She doesn’t need a prince or romantic interest to complete her journey, which goes against the classic Disney "princess...

Korean Beauty Product Advertisement Analyze

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       The advertisement of beauty products in Korea influences the way people think about gender, combining traditional culture with modern aesthetics, which creates a unique image of femininity and masculinity. Korean beauty ads draw on both traditional and contemporary feminine ideals, focusing on youth, purity, and elegance. Young-looking ads often depict young women with flawless, fair skin, reflecting the cultural ideal of the young, innocent look. A slim body is often emphasized, reflecting social ideals of what is considered beautiful and healthy. Submissive Nature Women take on a passive role, reflecting Confucian values of modesty and deference. Women are now shown in jobs where they are shown to be competent and independent. We now see women's active lifestyles, such as sports or travel, more often. This gives a lively image of femininity. Brands are now showing women with different skin tones and bodies, challenging the norms.      The ma...

Popular culture and queer representation – A critical perspective - Diane Raymond

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Popular culture, influenced by mass media, reflects societal customs, beliefs, and material aspects. It influences people through music, television, and books, with queer representation being a critical issue as it shapes societal understanding and acceptance of LGBTQ+ identities. Diane Raymond, a scholar in media studies and cultural studies, discusses the complexities of LGBTQ+ representation in media, highlighting changes in representation over time, including increased visibility of queer characters, the rise of queer subtext, and more authentic representation, but also challenges like heteronormativity. Applying Diane Raymond's queer representation to media content Kodi Gaha Yata Teledrama   Kodi Gaha Yata, directed by Jagath Manuwarna, was shown on the ITN channel, and the drama attracted a large following on social media and YouTube. The content was big, speaking to young people and older people at the same time. It generated broad societal discussions that touched on curren...

Sri Lanka's first transgender candidate hopes to break political, social barriers.

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  Being  the first openly transgender person to compete for a parliament election  in Sri Lanka, Chanu Nimesha's candidature in the November 2024 parliamentary elections was  historic. Her story demonstrates both individual fight and a larger struggle against Sri Lankan cultural norms surrounding gender identity and LGBTQ+ rights. Nimesha, who was born in Galle, Southern Province, endured a lot of personal struggles, such as losing her father in the political movement of 1989 and being cut off from her family because of her gender identification. She moved to Colombo and worked as a writer, actress, and quantity surveyor, among other occupations. She became an outspoken supporter of the LGBTQ+ community because of her lifelong interest in politics and dedication to social justice. Notably, she was instrumental in bringing LGBTQ+ problems into the larger campaign for systemic change by planning the first LGBTQ+ Pride March during the 2022 Aragalaya protests at Galle F...

Spa Ceylon Beauty Product Advertisements Analyze

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  Spa Ceylon   Spa Ceylon is a luxury Ayurveda brand from Sri Lanka. The campaign visuals convey both traditional and modern gender traits masterfully. By combining cultural heritage with contemporary wellness concepts, Spa Ceylon presents masculinity and femininity in a subtle and sophisticated manner. The feminine qualities that Spa Ceylon usually focuses on are elegance, tranquility, and nature, which is very much in line with the Ayurvedic heritage of the brand. Elegance refers to being refined and sophisticated. Grace and serenity are also featured in advertisements where women are often depicted in calming spa environments, wearing traditional clothing that emphasizes their elegance and grace. These women are portrayed as calm and poised, evoking ideals of grace and inner peace. These images reinforce cultural notions of grace and inner peace that are deeply embedded in our collective consciousness. Natural beauty images usually feature female models with little or no ma...

Hidden Figures - Movie

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  Hidden Figures Hidden Figures is a 2016 American biographical drama film directed by Theodore Melfi and written by Melfi and Allison Schroeder. It is loosely based on the 2016 non-fiction book of the same name by Margot Lee Shetterly about three female African-American mathematicians: Katherine Goble Johnson (Taraji P. Henson), Dorothy Vaughan (Octavia Spencer), and Mary Jackson (Janelle Monáe), who worked at NASA during the Space Race  Other stars include Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell. The film "Hidden Figures" is based on the true stories of three black women who performed intricate and significant mathematical computations for NASA, a branch of the US government, in the 1960s. America and Russia were competing at the time to create the rockets and technologies required for space exploration. The three women—Katherine Johnson, Dorothy Vaughan, and Mary Jackson—had to fight against prejudice in addition to the extr...