Coke Advertisement Design Analysis
Taste The Feeling The advertisement above that will be analyzed was created for the new big Coca-Cola campaign titled “Taste the Feeling” in 2016. Contrast The dark and light parts in the picture demonstrate the contrast in this commercial. The people stand out against a bright, light background while wearing dark attire. The viewer's attention is drawn to the joyful and smiling couple and then to the bottle of Coke that the girl is holding because of the stark contrast in hue. The Coca-Cola logo likewise makes use of contrast. It stands out and attracts the viewer's attention since it is isolated in the upper left corner and is a vivid red on a black background. ...