Coke Advertisement Design Analysis

                         Taste The Feeling


The advertisement above that will be analyzed was created for the new big Coca-Cola campaign titled “Taste the Feeling” in 2016.


                                                     Contrast

The dark and light parts in the picture demonstrate the contrast in this commercial. The people stand out against a bright, light background while wearing dark attire. The viewer's attention is drawn to the joyful and smiling couple and then to the bottle of Coke that the girl is holding because of the stark contrast in hue. The Coca-Cola logo likewise makes use of contrast. It stands out and attracts the viewer's attention since it is isolated in the upper left corner and is a vivid red on a black background.


                                                  Repetion



This advertisement contains numerous instances of repetition. The brand name is one element of design that is used repeatedly. The image features Coca-Cola twice: first on the bottle and again with their iconic logo. The viewers' perception of Coca-Cola is strengthened by this. The light circles in the advertisement have a recurring motif. This gives the advertisement a cohesive look and improves its visual appeal. Because both of them are wearing black, the spectator may equate happiness with the couple's proximity as a result of this repetition.



                                                        Alignment

The coke bottle is center aligned, which provides focus and attention to that object, reinforcing its importance; the couple is centered in the advertisement, which draws the viewer's attention to their close relationship; the coke logo is placed on a 1/3 and is centered above the text “Taste the Feeling.” It is also aligned with the top of the heads. The advertisement's visual connection is created by a leading line with the lighting structure in the background that directs the viewer's eye to the girl's smile.


                                               Proximity


The observer groups these related items together because of the physical intimacy established by the two persons hugging, which suggests a link between them. Everything is close together, but the Coca-Cola logo is somewhat farther away, which enhances the contrast and draws your attention to it after viewing the picture. The nearby slogan beneath it takes you directly back to the main attraction.


                                                Color

Last but not least, the black clothing worn by both individuals unifies the overall design of the advertisement; the classic red logo stands out from all of the more neutral colors within the ad; the other red bokeh bubbles help unify the strong contrasting red in the main logo; and the white lights in the image's background reinforce the visuals by creating high contrast that directs the viewer's attention to the Coca-Cola bottle, the main focal point.


All five of the previously mentioned design concepts were evidently applied in this Coca-Cola commercial to produce an eye-catching and visually appealing image. Individually, each design principle enhanced the image's overall aesthetic appeal. To create a powerful, well-designed ad, they all helped one another.

 







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