Commercial Credit Creative Partner

 Loved Ones


                At the recent Water's Edge Effies awards presentation, Commercial Credit and Finance PLC and its creative partner J Walter Thompson won numerous important honors. At the awards ceremony, Commercial Credit took home the prestigious "Most Effective Brand of the Year" title. The domestic financial brand has expanded beyond its range of financial services offerings in line with its "Purpose" of developing leaders who improve the lives of others through small deeds of kindness. For its innovative Commercial Credit campaign in the Finance (January–December 2015) and Sustained Success (2013–2015) categories, J. Walter Thompson received the Silver award(s). 

Let us now analyze one advertisement in Commercial Credit 😀

Commercial Credit Advertisement





                The 'Loved Ones' television ad for Commercial Credit depicts bittersweet and precious family experiences in a well written and heartwarming tale. The commercial presents an ambitious and hardworking father who is blind to his tiny daughter, who is begging for his attention. It plays out like a moving slice of life.


                It tackles a dilemma that parents face on a daily basis about their kids: should they give up valuable time to work nonstop to ensure the family's financial stability, or should they give their kids more time and attention at the expense of a brighter financial future?

                This advertisement is likely aimed at individuals who are responsible for their family's financial well-being. The ad may also target young professional who are beginning to think about building credit to support future family goals.

                            "Don't forget to make your loved ones your first priority" 

                In this line shows that, people who loved ones a lot, they must give their priority for them. By involving a loved one, the ad likely taps into deep emotional connections, such as love, protection and responsibility. this ad might also evoke feeling of pride in being able to provide for a loved one or relief in securing their future.


The core message of this advertisement is probably centered around the idea that good credit is essential for taking care of those you love.
 


By appealing to emotions related to family and responsibility, such an ad aims to motivate viewers to take action to improve or maintain their credit standing, thus ensuring a better future for their loved ones.


THANK YOU !

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